For small business owners, the focus of search engine optimization (SEO) can be summed up in three words; mobile, local, and social. Here’s why:
- Small business information, and everything else, will increasingly be accessed via mobile devices – Even if you have ignored mobile devices completely, mobile users are interacting with your business with searches and visits to your website. Catering to these highly desirable and motivated consumers by delivering an optimal user experience via a website with responsive design architecture can ensure that this rapidly growing demographic sees your site as mobile-friendly.
- For small businesses, local search will continue to grow in importance – The migration to online local search on desktop computers was well underway before the introduction of smart phones. Mobile devices, however, have accelerated that trend exponentially as portable computing enables web access while users are on the move. A growing percentage of mobile queries are directed toward finding businesses in the user’s close proximity with a primary objective of visiting and/or making purchases from the companies that show up in search results.
- Social networks can facilitate local sales while also expanding a small business’ reach – Small businesses can participate in specific types of social media networks to raise their profile at the local level and participate in others to eliminate geographic limitations. For example, large networks like Facebook and Twitter are great options for catering to local customers through the use of promotions, coupons, and sales while social shopping networks, such as Pinterest, can attract consumers from any location.
For small business owners, the cost efficient use of marketing dollars is a necessity. By focusing your SEO budget on mobile, local, and social initiatives, you’ll be directing your marketing efforts toward the areas where your targeted consumers are now, and will be in growing numbers over time.
Tags: Local search
, Social networks